Crafting storied brands and projects
for adventurous, collaborative and
curious client partners
Now booking for 2025
Client Partners
Acer, ABC, Aetna, Amazon, AT&T, Authenticity50, Bill and Melinda Gates Foundation, Bittrex, BMW, Brooks Running, City of Carnation, Carnation Farms, Chase Jarvis, Chef, Chicane Racing, Disney, Domo, Dwell, Design within Reach, Filson, Forest Stewardship Council, Four Seasons, F5, Flowspace, Google, Gonzaga University, Honeywell, Hotel Eastlund, HTC, IHS, Inform Interiors, Intel, Jaanuu, The Interpublic Group of Companies, KFC, Kontent Partners, known, Intel, Lansweeper, Leicht, Lego, Laetro, Lexus, lowtide properties, Markit, McDonalds, Microsoft, Michelin, milkmakers, Munchkin, Olson Kundig, Ookla, NHL to Seattle, Northwest Railway Museum, NHL Seattle, Northwest Yachting, Pacific West Rail Foundation, Paramount Pictures, Petco, PetSmart, Pizza Hut, Possible, Publicis, Qurate, Root Metrics, Ronald McDonald House Charities, Sams Club, Seattle Magazine, Seattle Kraken, Regence Blue Shield, Seattle Thunderbirds Hockey Club, Seattle Kraken, Signal Architecture + Research, Sotheby's, Starbucks, Taco Bell, Taylor Morrison, Tegria, Time Out New York, Taylor Morrison, Thrive Global, T-Mobile, Toyota, Uber, uppnå, UPS, Verizon, Visit Seattle, Walmart, Warner Media, WE Communication, Windermere, Wunderman Thompson
If you're going to have
a story, have a
big story, or none at all.
Joseph Campbell
We partner with agencies, companies and startups to deliver highly crafted brands, projects and immersive experiences powered by our background and passion for inspired editorial and journalistic narratives and visual storytelling.
Stories told.
Crafting a new brand for a premium luxury fashion and jewelry brand. Reimagining and elevating hospitality branding for a range of luxury residential units. Redesigning luxury real estate community branding for a leading West Coast developer. Elevating the online shopping experience powered by artificial intelligence for the world’s largest online retailer. A storytelling platform for a model railroad museum. An award-winning animated brand universe for a leading web 3.0 brand. Designing a bespoke hospitality brand direct to consumer. Renaming and rebranding a world-class landscape architecture firm. A world-class award-winning stop-motion animated campaign for an online retailer. A bespoke story platform for an award-winning design firm. A 40x40 brand experience activation for a major city music festival. A health and wellness mobile app that changed lives. A reimagined branding system for a non-profit farm-to-table community destination. Crafting a new visual identity and digital experience for America’s leading home builder. A startup motorsports brand. A global campaign to fight climate change. A series of brand and product films for a tech giant. A luxury premium yachting magazine. A branded cultural and fashion collaboration on board a historic rail car. A social series documenting the launch of a premium electric car manufacturer. A fully animated brand film for a crypto launch. A complete brand system and strategic marketing support for a startup consumer packaged goods company. A brand infused and data rich fan report for the world’s leading fast food brand. A social playbook for a global leader in aerospace. A global branded campaign launch for a major motion picture in collaboration with a technology partner reaching over 702,787,381 impressions in seven countries and driving 39% increased share of voice. A bespoke brand library of illustrated story scenes for a health tech provider. A brand anthem live-action film to pitch a new professional hockey franchise. A transformative mobile app for a residential hospitality startup.
Websites
·
Mobile App
·
Experiential
·
Branding
Branded Content
Workshops
Websites · Mobile App · Experiential · Branding Branded Content Workshops
Brand
·
Design
·
Narrative
·
Stories
·
Naming
·
Brand Experiences
·
Messaging
Brand · Design · Narrative · Stories · Naming · Brand Experiences · Messaging
Why Maxon?
Branding is in
our DNA
Lou Maxon founded the storied agency Maxon, Inc., working with the likes of General Electric, Gillette, Heinz, Lincoln and more in Detroit and New York in 1927. Crafting groundbreaking brand advertising was present in the graphic novel style Gillette ads and highly crafted illustrative brands and campaigns for more than two dozen client partners. Maxon, Inc. created the Gillette Cavalcade of Sports and convinced their clients to sponsor boxing matches (fight nights) and was the first brand to sponsor the World Series. Today, Lou Maxon carries on the the familial torch for storytelling in relaunching Maxon after serving as a creative director and designer for agencies, brands and startups for 20+ years. He brings the same rigor and passion for the work, spirit of giving back and exceptionally high bar for crafted storytelling.
We are
storytellers
We have amazing comprehension as a human species to emotionally connect to characters and storylines of both truth and tale from a well told story. We build memorable, powerful and inspired stories for you on behalf of your audiences and customers. We deliver the narratives as tools to sustain your storytelling platforms so that you can story sell and tell your way to results. Whoever tells the best story wins. The magic is the right story at the right time at the right place. This is what
we deliver.
Origin
Stories
We share a passion and background for storytelling with backgrounds in journalism and narrative storytelling. We’ve published academically and commercially in journals, local, regional and national publication and books. We’ve crafted transformative and transactional storytelling solutions across analog, digital, experiential for some of the top consumer and enterprise brands in the world. Our work has been shortlisted and selected in top awards shows for creative excellence in narrative and visual storytelling. We partner with world-class collaborators in animation, live-action, motion, photography and more to bring your stories to life.
We give
it back
We’ve partnered with non-profit organizations in the Pacific Northwest for over 20+ years to directly assist in raising funds through development efforts. We work with organizations to amplify and elevate their reach to have greater positive impact in the communities they serve. We are always on the lookout for organizations looking to elevate and evolve their development and storytelling. In addition, we give annually to causes that support positive forces in our surrounding communities.
