Crafting storied brands,
for adventurous, collaborative
and curious client partners

Now booking

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Client Partners

Acer, Aetna, Amazon, AT&T, Authenticity50, Bill and Melinda Gates Foundation, Bittrex, BMW, Brooks Running, City of Carnation, Carnation Farms,
Chase Jarvis, Chef, Chicane Racing, Domo, Dwell, Design within Reach, Filson, Forest Stewardship Council, Four Seasons, F5, Flowspace, Google, Gonzaga University, Honeywell, Hotel Eastlund, HTC, IHS, Inform Interiors, Intel, Jaanuu, The Interpublic Group of Companies, KFC, Kontent Partners, known, Intel, Lansweeper, Leicht, Lego, Leatro, Lexus, Markit, McDonalds, Microsoft, Michelin, milkmakers, Munchkin, Ookla, NHL Seattle, Northwest Railway Museum, NHL Seattle, NeuralFabric, Northwest Yachtin, Pacific West Rail, Paramount Pictures, Petco, PetSmart, Pizza Hut, Possible, Publicis, Qurate, Root Metrics, Ronald McDonald House Charities, Sams Club, Seattle Magazine, Seattle Kraken, Regence Blue Shield, Seattle Thunderbirds Hockey Club, Seattle Kraken, Sotheby's, Starbucks, Taco Bell, Tegria, Time Out New York, Thrive Global, T-Mobile, Toyota, Uber, uppnå, UPS, Verizon, Visit Seattle, Walmart, Warner Media,
WE Communication, Windermere, Wunderman Thompson

If you're going to have a story, have a
big story, or none at all.
Joseph Campbell

We partner with agencies, companies and startups to deliver highly
crafted brands and immersive experiences powered by our
story timing™ platform.

Stories we’ve told.

Launching a stealth artificial intelligence startup. Designing a bespoke hospitality cleaning brand direct to consumer. Renaming and rebranding a world-class landscape architecture firm. A world-class award-winning stop-motion animated campaign for an online retailer. A bespoke story platform for an award-winning design firm. A 40x40 brand experience activation for a major city music festival. A health and wellness mobile app that changed lives. A reimagined branding system for a non-profit farm-to-table community destination. A startup motorsports brand. A global campaign to fight climate change. A series of brand and product films for a tech giant. A luxury premium yachting magazine. A branded cultural and fashion collaboration on board a historic rail car. A social series documenting the launch of a premium electric car manufacturer. A fully animated brand film for a crypto launch. A complete brand system and strategic marketing support for a startup consumer packaged goods company. A brand infused and data rich fan report for the world’s leading fast food brand. A social playbook for a global leader in aerospace. A global branded campaign launch for a major motion picture in collaboration with a technology partner reaching over 702,787,381 impressions in seven countries and driving 39% increased share of voice. A bespoke brand library of illustrated story scenes for a health tech provider. A brand anthem live-action film to pitch a new professional hockey franchise.
A transformative mobile app for a residential hospitality startup.

Websites

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Mobile App

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Experiential

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Branding

Branded Content

Workshops

Websites · Mobile App · Experiential · Branding Branded Content Workshops

Brand

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Design

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Narrative

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Stories

Naming

Brand Experiences

Brand · Design · Narrative · Stories Naming Brand Experiences

Why Maxon?

Branding is in
our DNA

Lou Maxon founded the storied agency Maxon, Inc., working with the likes of General Electric, Gillette, Heinz, Lincoln and more in Detroit and New York in 1927. Crafting groundbreaking brand advertising was present in the graphic novel style Gillette ads and highly crafted illustrative brands and campaigns for more than two dozen client partners. Maxon, Inc. created the Gillette Cavalcade of Sports and convinced their clients to sponsor boxing matches (fight nights) and was the first brand to sponsor the World Series. Today I carry on the the familial torch for storytelling in relaunching Maxon after serving as a creative director and designer for agencies, brands and startups for 20+ years. He brings the same rigor and passion for the work, spirit of giving back and exceptionally high bar for crafted storytelling.

We are storytimers™

We have amazing comprehension as a human species to emotionally connect to characters and storylines of both truth and tale from a well told story. We build memorable, powerful and inspired stories for you on behalf of your audiences and customers. We deliver the narratives as tools to sustain your storytelling platforms so that you can story sell and tell your way to results. Whoever tells the best story wins. The magic is the right story at the right time at the right place. This is what we deliver.

Origin Stories

We share a passion and background for storytelling with backgrounds in journalism and narrative storytelling. We’ve published academically and commercially in journals, local, regional and national publications and as authors. We’ve crafted transformative and transactional storytelling solutions across analog, digital, experiential for some of the top consumer and enterprise brands in the world. Our work has been shortlisted and selected in top awards shows for creative excellence in storytelling including the Society of Professional Journalists, Custom Content Council in addition to the Addy’s, Telly’s, Shots and more.

We partner with world-class collaborators in animation, live-action, motion, photography and more to bring stories to life.

We give it back

We’ve partnered with non-profit organizations in the Pacific Northwest for over 20+ years to directly assist in raising funds through development efforts. We work with organizations to amplify and elevate their reach to have greater positive impact in the communities they serve. We are always on the lookout for organizations looking to elevate and evolve their development and storytelling. In addition, we give annually to causes that support positive forces in our surrounding communities.

Community Support

Lou worked pro bono for the Ronald McDonald House and helped in so many ways! He is a great brand manager, creative professional, attentive to detail, prompt, and knowledgable. He is a great networker as well, connecting the organization with various vendors who also did, and continue to do, pro bono work. He is also just a
really great person. I cannot recommend him enough!
Pro bono Client

Crafting storied work
that matters for client
partners who care

I was introduced to Lou’s brilliance when Maxon was engaged to take our company on a long overdue brand journey. Lou led us to thoroughly evaluate our values and helped us find what truly differentiated us in the market. He then tirelessly shepherded us through the process of bringing what made us special to the forefront. He presented us with multiple, excellent options for all aspects of our branding, listening to our needs and concerns and interpreting them into beautifully-designed visual representations of our essential character.
Client Partner and CFO.