Crafting storied
brands and transformative projects for
adventurous, collaborative and
curious client partners
Client Partners
Acer, ABC, Aetna, Altius, Amazon, AT&T, Authenticity50, Bill and Melinda Gates Foundation, Bittrex, BMW, Brighton Jones, Brooks Running, City of Carnation, City of Seattle, Carnation Farms, Chase Jarvis, Chef, Chicane Racing, Delta, Disney, Domo, Dwell, Design within Reach, Filson, Firecrown Media, Forest Stewardship Council, Four Seasons, F5, Flowspace, Google, GGN, Gonzaga University, Honeywell, Hotel Eastlund, HTC, IHS, Inform Interiors, Intel, Jaanuu, The Interpublic Group of Companies, KFC, kontent partners, known, Intel, Lansweeper, Leicht, Lego, Laetro, Lexus, lowtide properties, Markit, McDonalds, Microsoft, Michelin, milkmakers, Munchkin, Olson Kundig, Ookla, NHL to Seattle, Northwest Railway Museum, NHL Seattle, Pacific West Rail Museum, Paramount Pictures, Pelican, Petco, PetSmart, Pizza Hut, Possible, Protas, Publicis, Qurate, Root Metrics, Ronald McDonald House Charities of Western Washington & Alaska, Sams Club, Seattle Magazine, Seattle Kraken, Regence Blue Shield, SAP, Seattle Thunderbirds Hockey Club, Seattle Kraken, Sotheby's, Stanford Athletics, Starbucks, Summercamp, Taco Bell, Taylor Morrison, Tegria, The Model Train Museum of the American West, Time Out New York, Taylor Morrison, Thrive Global, T-Mobile, Toyota, Trains magazine, Uber, uppnå, UPS, Verizon, Visit Seattle, VML, Walmart, Warner Media, Weyerhaeuser, Windermere, Zulily
If you're going to have
a story, have a
big story, or none at all.
Joseph Campbell
We partner with agencies, brands, consultancies and startups to deliver highly crafted projects and immersive experiences inspired by our deep background in editorial narratives and visual storytelling.
Stories told.
An award-winning stop motion animated brand film. A visual storytelling identity for a global consulting strategic summit. Reimagining and elevating hospitality branding for a range of luxury residential units. Elevating the online shopping experience powered by artificial intelligence for the world’s largest online retailer. A storytelling platform for a model railroad museum. An award-winning animated brand universe for a leading crypto brand. Artificial intelligence short film. Envisioning future customer experiences, products and services for a global boutique consultancy. A new format for future storytelling leveraging generative AI to imagine fast forward solutions. Designing a bespoke hospitality experience direct to consumer. Brand partnership campaign for a major tech brand and prominent university athletic program. Renaming and rebranding a world-class landscape architecture firm. A world-class award-winning stop-motion animated campaign for an online retailer. A bespoke story platform for an award-winning design firm. A 40x40 brand experience activation for a major city music festival. A series of customized animated and motion sequences for a global telecom upfront presentation. A health and wellness mobile app that transformed millions of lives. A reimagined branding system for a non-profit farm-to-table community destination. Crafting a new visual identity and digital experience for America’s leading home builder. A startup motorsports footwear brand. A global campaign to fight climate change. A series of brand and product films for a tech giant. Launch a visual identity and new editorial platform for a luxury premium yachting magazine. A branded cultural and fashion collaboration on board a historic rail car. A social series documenting the launch of a premium electric car manufacturer. A fully animated brand film for a crypto launch. A complete brand system and strategic marketing support for a startup consumer packaged goods company. Award-winning animated brand film to celebrate a national industry honor. A brand infused and data rich fan report for the world’s leading fast food brand. A social playbook for a global leader in aerospace. A global branded campaign launch for a major motion picture in collaboration with a technology partner reaching over 702,787,381 impressions in seven countries and driving 39% increased share of voice. A bespoke brand library of illustrated story scenes for a health tech provider. A brand anthem live-action film to pitch a professional hockey franchise. A transformative mobile app for a residential hospitality startup.
Websites
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Mobile App
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Experiential
·
Branding
Branded Content
Workshops
Websites · Mobile App · Experiential · Branding Branded Content Workshops
Brand
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Design
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Narrative
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Stories
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Naming
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Brand Experiences
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Messaging
Brand · Design · Narrative · Stories · Naming · Brand Experiences · Messaging
Why Maxon?
Branding is in
our DNA
Lou Maxon founded the storied agency Maxon, Inc., working with the likes of General Electric, Gillette, Heinz, Lincoln and more in Detroit and New York in 1927. Crafting groundbreaking brand advertising was present in the graphic novel style Gillette ads and highly crafted illustrative brands and campaigns for more than two dozen client partners. Maxon, Inc. created the Gillette Cavalcade of Sports and convinced their clients to sponsor boxing matches (fight nights) and was the first brand to sponsor the World Series. Today, Lou Maxon carries on the the familial torch for storytelling in relaunching Maxon after serving as a creative director and designer for agencies, brands and startups for 20+ years. He brings the same rigor and passion for the work, spirit of giving back and exceptionally high bar for crafted storytelling.
We are
storytellers
We have amazing comprehension as a human species to emotionally connect to characters and storylines of both truth and tale from a well told story. We build memorable, powerful and inspired stories for you on behalf of your audiences and customers. We deliver the narratives as tools to sustain your storytelling platforms so that you can story sell and tell your way to results. Whoever tells the best story wins. The magic is the right story at the right time at the right place. This is what
we deliver.
Origin
Stories
We share a passion and background for storytelling with backgrounds in journalism and narrative storytelling. We’ve published academically and commercially in journals, local, regional and national publication and books. We’ve crafted transformative and transactional storytelling solutions across analog, digital, experiential for some of the top consumer and enterprise brands in the world. Our work has been shortlisted and selected in top awards shows for creative excellence in narrative and visual storytelling. We partner with world-class collaborators in animation, live-action, motion, photography and more to bring your stories to life.
We give
it back
We’ve partnered with non-profit organizations in the Pacific Northwest for over 20+ years to directly assist in raising funds through development efforts. We work with organizations to amplify and elevate their reach to have greater positive impact in the communities they serve. We are always on the lookout for organizations looking to elevate and evolve their development and storytelling. In addition, we give annually to causes that support positive forces in our surrounding communities.
Giving Back in the Community
Lou worked pro bono for the Ronald McDonald House and helped in so many ways! He is a great brand manager, creative professional, attentive to detail, prompt, and knowledgeable. He is a great networker as well, connecting the organization with various vendors who also did, and continue to do, pro bono work.
He is also just a really great person. I cannot recommend him enough!
Pro bono Client
Crafting storied work
that matters for client partners who care
